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Brand
The North Face
ProjectCircularity Master

The North Face Circularity Master 2026

Associated creatives

GREATERGOOD
GREATERGOODProduction

Tags

sewing patchsewingpatchthe north face logo patchthe north face logothe north facelogo patchlogo

Description

This video piece for The North Face project Circularity Master highlights sustainable apparel design and outdoor exploration. Scenes alternate between a tailoring workshop where artisans measure, stitch, and attach The North Face logo patches, and outdoor excursions in natural landscapes. The footage captures detailed handcrafting processes alongside individuals wearing fleece jackets and outerwear in wooded settings. Natural lighting and warm interior tones complement the observational, documentary-style cinematography produced by GREATERGOOD.