The New York Times The New York Times - The Truth Is Worth It: Rigor 2019

Description

This promotional video for The New York Times showcases meticulous investigative journalism through close-up shots of financial documents, bank statements, and tax returns. Kinetic typography flashes key search phrases and numbers across dark, dramatic framing and macro document views. The sequence emphasizes thoroughness, examining thousands of property records and tax filings piece by piece. Created by Droga5 London with post-production by Significant Others and sound design by Wave Studios, the spot reflects rigorous reporting standards.