BarkleyOKRP, Agency / Creative,

Associated creatives

Description

This commercial video titled The Moment Before, created for Macy's by agency BarkleyOKRP, captures the anticipation and excitement leading up to holiday celebrations. The sequence features intimate preparation moments including cooking, checking a watch, applying makeup, and choosing party attire. Scenes transition to warm, softly lit dinner parties, clinking champagne glasses, and large outdoor gatherings illuminated by festive lights. The warm lighting, shallow depth of field, and candid interactions create an atmosphere of connection and celebration.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Slow motion

Industries

Department Stores

Context

TVC / TV Commercial