The Mill US, Post Production / VFX,

Description

This commercial advertisement intercuts scenes of professional soccer players including Lionel Messi in an outdoor stadium environment, with Lowe's store employees assisting customers and collaborating in an indoor retail setting. The soccer stadium is packed with excited fans and the players are moving the ball down the field. The Lowe's employees are smiling and helping customers with items like lumber, artificial turf, and tools. The camera work utilizes medium shots and closeups to emphasize facial expressions and the action in the game as well as the helpfulness of the store employees. Bright, even lighting is used in the store setting, while natural lighting is seen in the outdoor stadium.