ProjectBlackout
The Mill US, Post Production / VFX,
Associated creatives
Tags
Description
This is a commercial for American Family Insurance. The commercial opens with an aerial view of houses at night during a rain and lightning storm. The visual focus is on one house that is lit from within. As the camera zooms in, it reveals that the roof is floating slightly above the house. Inside, a father is reading a storybook to his daughter in bed. The scene cuts back outside to show the house again as a woman looks up at it from the lawn. She is wearing a white sweater. The woman walks back into the house and closes a door behind her. The father asks his daughter in bed if she is brave, and she affirms that she is. A wide aerial shot shows the neighborhood again.
