The Mill New York, Post Production / VFX,

Description

The commercial for the Weather Channel app features a diverse group of individuals using smartphones in various environments. The video begins with a man pouring water into a cup. Subsequently, there are scenes of a man checking his phone by a window, a woman using her phone outdoors, a man in a blue puffer jacket using his phone in an urban setting, a man in a kitchen with a child, and a man giving the child a jacket. Other scenes include a man using the phone in snowy weather and a couple relaxing on a couch while looking at a smartphone. The video concludes with a shot of children drinking clean water from a spigot. All the while, an animated raindrop appears to indicate the water donation connection.