BrandConsumer Cellular
ProjectHalf Off Car
THE MAYOR, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
An orange race car with Consumer Cellular branding emerges from a garage. The modified car has a low-cut, open-air design and is brightly colored with black accents. Brad Keselowski, the driver, sits inside, wearing a matching orange racing suit and helmet. He raises his arms in celebration. The car's tires emit a trail of smoke as it exits. A team member in a blue polo shirt approaches the car. The setting is an outdoor area in front of a large warehouse-style building with white walls and gray pavement. The lighting is bright and sunny. Several semi-trucks are parked in the background.