The Marketing Standard, PR,

Description

A public service announcement features a group of teenagers relaxing on a wooden gymnasium floor, shot from an overhead angle. The scene is lit with soft, diffused light. Text overlays the scene, reading 'We were relaxing after the basketball, then my buddy found a gun. Guns change the story.' A basketball rolls into the scene from above, briefly obscuring the text. The teens are dressed in casual clothing, and their legs and feet are the most visible parts of their bodies. The overall tone is serious, aimed at raising awareness about gun violence.