THE LINE, Production,

Description

This commercial showcases the Acura TLX Type S, highlighting Acura's history, design elements, and a return to its roots. The commercial starts with the year '1986' and emphasizes Acura's introduction as a premium performance brand in America. The video references the Acura NSX, an iconic sports car that defined Acura's early years. The commercial indicates a period where Acura lost sight of its spirit, discontinuing the Type S line. The commercial then presents a modern Acura TLX Type S. The video features an animated character that represents the brand's spirit. The commercial includes design sketches and 3D renderings of the character, highlighting her role in embodying Acura's challenger spirit.