BrandHeinz
ProjectGoblin' Mode
The Kitchen North America, Agency / Creative,
Associated creatives
Associated creatives
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Description
A woman sits in her car, illuminated by the interior lights, where she prepares to eat. She wears a red knit hat, an olive-green puffer jacket and is seated behind the steering wheel. In the center console, is a jar of Heinz HomeStyle gravy and a red thermos. She pours gravy from the red thermos onto a container of prepared Thanksgiving food. The meal consists of turkey, mashed potatoes, broccoli and stuffing. She eats the meal with clear enjoyment. The scene takes place at night, with hints of an urban environment visible through the car window. The camera work utilizes a close-up framing to focus on the subject and her meal.