The Guardians, Agency / Creative,

Description

This New Zealand tourism advertisement features vibrant scenes from around the country. The video opens with a group of Māori performers in traditional clothing and face paint, chanting and dancing in a forest setting. The advertisement then transitions to a variety of landscapes, including a stunning waterfall cascading into a body of water, green rolling hills dotted with Hobbit-like houses, and rocky mountain tops. People are shown enjoying these settings, some with smiling faces, some in a hot tub, and others hiking. The overall tone is inviting, and inclusive with the text "Welcome In" flashing on the screen. The spot closes with a group of people on a boat enjoying a scenic view at sunset, alongside the text "Find your 100% Pure New Zealand."