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A minimal graphic logo featuring letters and a curved smile on a soft pastel gradient background.

The General Store, Creative Agency, Sydney

Associated creatives

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Description

This graphic design piece features a minimalist logo centered against a soft, blurred pastel gradient background that transitions from pale green to soft pink and rich red. The central black typography includes the letters A and T arranged in an arc above a clean smiling curve, with inverted lettering below. The composition utilizes clean vector-style lines and a smooth gradient backdrop to create a modern, balanced aesthetic. Created by creative agency The General Store, the image reflects contemporary digital branding and graphic design principles.

Style

Commercial, Square, Minimalist

Techniques

Vector

Background

Gradient

Context

Website / Web