The French Shop, Agency / Creative,

Description

This commercial spot opens with a close-up of an alarm clock reading 5:29 am, followed by a shot of a woman sleeping soundly in her bed. The scene transitions to her getting out of bed, putting on her shoes, and lacing them up while sitting on a bench in a hallway. The spot transitions to a woman working on a computer and writing while at a desk filled with books and the woman is also featured giving a presentation, a man writing at a desk covered in sticky notes. The final shot is a woman running along a beach boardwalk at sunrise. The spot is shot with natural lighting and a shallow depth of field.