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BrandThe Face China
ProjectPortraits of 100 Chinese Models (81-100)
Highway billboard displaying a fashion editorial photograph for The Face China with a person hanging from the walkway.

The Face China Portraits of 100 Chinese Models (81-100) 2026

Associated creatives

Wang Lei and Jiang Kun
Wang Lei and Jiang KunPhotographer
Ke Weitao
Ke WeitaoHair Stylist
Youhua Xu
Youhua XuHair Stylist
Yuwei Weng
Yuwei WengHair Stylist
Clive.x
Clive.xMakeup Artist
Taka Lam
Taka LamMakeup Artist
Canlan Wang
Canlan WangModel
He Zhi
He ZhiModel
Jiaqi Li
Jiaqi LiModel
Subi
SubiModel
Sun Yidan
Sun YidanModel
Xichen Zhang
Xichen ZhangModel
Xie Chaoyu
Xie ChaoyuModel
Xue Gu
Xue GuModel
Yanan Wan
Yanan WanModel
Yi Pang
Yi PangModel

Tags

billboard structurebillboardoutdoor advertising displayfashion billboardperson hanging from billboardhanging personred haired modelmodel with red hair

Description

A conceptual outdoor billboard presentation created for The Face China project Portraits of 100 Chinese Models. The elevated billboard structure displays a large photograph of a model with vibrant red hair seated on the back of a truck, set against a red panel and desert mountain road. Beneath the steel platform, a person hangs in mid-air from the left catwalk, creating a surreal and dynamic editorial narrative framed against an open pale sky.

Style

Horizontal, Surreal, Editorial

Techniques

VFX / visual effects

Industries

Magazines

Color

Pure White (30%)
Scarlet (30%)
Off-Black (30%)

Background

Overcast Sky

Context

Editorial