The Editorial Factory, Production,

Description

The commercial opens with a shot of snow-covered trees and transitions to a couple standing outside a house in a snowy environment. A woman uses the Kia Connect app on her phone to remotely activate the heated windshield. The windshield clears the snow, and the couple gets into the car. The ad highlights the all-wheel-drive feature and terrain mode. The car is shown driving through a snowy forest and along snowy roads near a brick building. The commercial features the Kia Sportage. The color palette consists of shades of white, green, and brown.