TBWA\Chiat\Day LA,

Description

The Boy Who Learned to Fly is an animated brand film for Gatorade created by Moonbot Studios and TBWA\Chiat\Day LA. The video opens with an illustrated depiction of athlete Usain Bolt walking down a stadium tunnel before transitioning into a colorful narrative about a young boy running through a vibrant tropical village. Featuring stylized digital illustration and fluid animation techniques, the piece captures a warm, nostalgic atmosphere filled with rich green foliage and sunlit pathways. The story highlights themes of speed and determination, following the child as he rushes past local houses and a white dog while his mother calls out from the porch. The animation showcases clean lines and a vibrant color palette, bringing the energetic character journey to life.

Style

Horizontal, Cinematic, Warm, Nostalgic

Techniques

Animation, 3D render / CGI

Industries

Beverages

Color

Background

Illustrated Frame

Context

Brand Film / Corporate Video