Logo
  • Home
  • ·Media
  • ·The Big Hill Oikos cable car commercial
Brand
Oikos
ProjectThe Big Hill

BBDO Chicago,

Associated creatives

BBDO Chicago
BBDO ChicagoAgency / Creative
BBDO Chicago
BBDO ChicagoMusic / Sound
Cutters Studios
Cutters StudiosPost Production / VFX
Micah Walker
Micah WalkerProduction
Parliament
ParliamentPost Production / VFX
Another Country
Another CountryMusic / Sound
Burns Entertainment
Burns EntertainmentRepresentation / Agent
The Elements Music
The Elements MusicMusic / Sound

Tags

cable carhistoric cable carsan francisco cable carman in blue tank topwoman in brown jacketpassengers on cable car

Description

This commercial spot for Oikos titled The Big Hill features a diverse group of passengers riding a classic San Francisco cable car down a steep, winding street. The video captures comedic and high-energy moments as the cable car navigates city hills, with passengers reacting dynamically to the sudden stops and starts. The production incorporates exterior shots of San Francisco architecture, street signs, and classic residential buildings framing the journey. Produced in collaboration with BBDO Chicago, Cutters Studios, and Another Country, the piece blends cinematic storytelling with commercial humor.

Style

Horizontal, Cinematic, Polished

Industries

CPG / Packaged Food

Color

Royal Blue (30%)
Camel (30%)
Medium Grey (20%)

Background

Street

Context

TVC / TV Commercial