ProjectThe Beat
Ballard & Co, Music / Sound,
Associated creatives
Tags
Description
This promotional video titled The Beat, created for the American Civil Liberties Union, features a montage of diverse individuals across various settings. The footage includes scenes of a young person playing drums in a classroom, a girl outdoors, agricultural workers, a marching band member, a diner waitress, people coloring a map of the United States, a violinist in a room, and individuals in office settings at dusk. The narrative is constructed through a series of observational vignettes highlighting everyday American life and community moments.
Style
Documentary, Horizontal, Clean
Industries
Public Awareness
Context
Advertising Campaign