John Lewis The Bear and The Hare 2025

About

This animated video for the John Lewis project The Bear and The Hare, created by All Of Us Here, features hand-drawn animated characters of a bear and a hare interacting in a stylized woodland environment. The narrative unfolds across forest clearings with traditional illustrative textures and soft lighting that evoke a storybook atmosphere. The animation style combines classic cel-animation techniques with rich background design, following the characters as they navigate their natural surroundings. The visual pacing transitions through various scenic viewpoints, emphasizing the expressive movements of the animals against detailed forest foliage.