The Bait Shoppe, Agency / Creative,

Description

This augmented reality scene shows the interior of Grand Central Terminal with scattered and floating Natural Light advertisements, diplomas, and fact sheets about student debt. A standing A-frame sign reads "Natural Light: The Da Vinci of Debt." Nearby, an educational sign reads, "There is more than $1.7 trillion of college debt in the U.S., and growing."  Another floating placard says, "The 'Da Vinci of Debt' is comprised of 2600 real college diplomas and is valued at more than $470 million." Other signs indicate that more than 2 in 3 college graduates have student debt. People mill around in the background.