Terry & Sandy, Agency / Creative,

Description

The commercial opens with basketball star Shaquille O'Neal on a basketball court in front of a cityscape. O'Neal applies Icy Hot to his arm, which is then visually dramatized with blue and white CGI to resemble ice spreading over his arm. He proceeds to shoot hoops in an arctic landscape with icebergs and a basketball hoop. The spot then transitions to a desert scene. These transitions are used to depict the product's effect on pain. O'Neal dribbles a basketball in both environments. The commercial uses dramatic lighting and CGI visual effects to emphasize the product's instant cooling and soothing heat. The product package is visible. Text on the screen states, 'Dramatization'.