VMLY&R, Agency / Creative,

Description

This commercial video for Ford's Tell Me Everything project captures a mother and son traveling in a red electric vehicle on an open highway. The footage highlights advanced driver-assistance technology as the driver takes her hands off the steering wheel to converse with her teenage son in the passenger seat. Interior shots capture natural daylight streaming through the windshield and side windows, illuminating the modern dashboard and digital display screens. The video emphasizes connectivity and family moments during a road trip, with clean cinematic framing and observational camera work.

Style

Horizontal, Cinematic

Industries

Electric / EV

Color

Background

Road

Context

TVC / TV Commercial