TEAMBBDO, Agency / Creative,

Description

This promotional video highlights the upcoming Paris 2024 Olympic Games. The opening scene displays a satellite view of Paris followed by the Eiffel Tower shown at sunset. Cheering crowds wave flags and paint their faces. News headlines appear concerning the deaths of Ukrainian athletes. There are war scenes showing bombed buildings and soldiers in trenches. A young boxer, Maksym Halinichev, is mentioned as one of the fallen athletes, emphasizing the impact of conflict on potential Olympians.