TEAMBBDO, Agency / Creative,

Description

This commercial showcases the Siemens IQ 700 oven. A woman in a modern kitchen places a dish with salmon and vegetables inside the oven. The oven has an integrated camera which recognizes the dish, and auto-selects optimal cooking settings. The scene shows the process of cooking and presenting the food on a black plate with green puree. The woman savors the food, emphasizing the importance of the experience over technology.