BrandUS Army
ProjectFirst Arrival
Team DDB, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video shows various scenes of teenagers and young adults starting their day. Initially, a young man in a grey hooded sweatshirt walks through a nearly empty school bus. This transitions to individual shots of different young people in their bedrooms and kitchens, engaging in morning routines. A young woman with red curly hair lies in bed with her dog. Another young woman with curly hair is seen on a stairwell. Another young man brushes his teeth. Most shots are medium close-ups, capturing the subjects indoors, in dimly lit home environments.
