TBWA\New Zealand, Agency / Creative,

Description

This video captures the celebration of women's rugby in Aotearoa, New Zealand, focusing on a team of female rugby players celebrating a win. The players are dressed in black, red, and yellow uniforms. The video emphasizes the lack of coverage, promotion, and fan engagement that once pushed the New Zealand's women's rugby league to the brink of cancellation. The principal sponsor, 2degrees Mobile, steps in to save and revolutionize it. The video shows footage of the game on a smartphone screen, displayed in the TikTok app. The dominant color is green from the field. The camera captures close-up shots of players shouting in celebration, medium shots of the team walking, and wide shots of the team running onto the field, all with natural lighting.