TBWA\India, Agency / Creative,

Description

This video showcases vibrant painting and drawing techniques in India. The footage opens with an aerial view of a city at sunset, followed by close-up shots of artists painting intricate designs on various surfaces. One scene depicts a hand using a paintbrush to add detail to a colourful floral pattern. Another shows a hand using a fine tool to create patterns. Later, a hand uses a green marker to draw leaves. These artistic techniques symbolize the land of countless arts, some celebrated and most forgotten, until now. The video celebrates world art day and brings awareness to the art of India.