BrandOUI Inc.
ProjectSmart Eye Camera
TBWA\HAKUHODO, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This black and white video shows a medical team providing eye care to patients in Nepal. Elderly individuals are examined by doctors wearing surgical scrubs and caps. The environment appears to be a makeshift clinic, possibly in a rural setting, due to the lack of eye care in Nepal. The video highlights the challenges faced by those in rural areas needing to travel long distances to receive medical treatment. The overall tone is somber, shedding light on healthcare disparities. An aerial shot reveals a village nestled in a mountainous region of Nepal, where eye clinics and specialists are scarce.