ProjectState Line
TBWA\Chiat\Day, Agency / Creative,
Associated creatives
Tags
Description
The commercial scene features three football players inside a tan Nissan SUV with rooftop cargo carriers. The car is driving on a rural highway. The interior of the car shows the men sitting and looking around. A route is displayed on the digital dashboard. The SUV is seen from the outside while driving past signage alongside the highway. The day is bright, and the sky is partly cloudy. The license plate is visible. The players are wearing various college jerseys and appear to be on a road trip.