BrandAdidas
Project‘Everyday Heroes’- Training
TBWA NEBOKO, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This scene shows an outdoor gym set up on what appears to be a basketball court in an urban setting. Several people are engaged in weightlifting activities with barbells and squat racks. The scene is bathed in daylight, suggesting it's either morning or afternoon. There is a residential building in the background with multiple windows and a few trees adding some greenery to the urban environment. A woman is being assisted as she bench presses a barbell. Other individuals are either resting between sets or standing around the weightlifting equipment. The setting is raw and gives a sense of an unglamorous, community-driven fitness space.