TBWA Media Arts Lab Los Angeles, Agency / Creative,

Description

This video showcases musicians using smartphones to control and enhance their instruments' sound. Several scenes feature a musician at an urban subway station playing an electric guitar while using a smartphone to adjust sound effects. There are medium shots of musicians manipulating smartphones and handheld devices in front of colorful, projected backgrounds, in addition to close ups of different smartphones laid on top of an electric guitar and other instruments, displaying audio and music software. The footage then cuts to a female vocalist adjusting the settings of a smartphone on a microphone stand while singing in a dimly lit venue. Finally, the video shows a young girl playing a drumset in a classroom while using a smartphone to record audio.