TBWA / ELSE, Agency / Creative,

Description

A dark teal Nissan Qashqai e-Power is tested at an indoor automotive test center. The car navigates an elevated figure-eight loop. Inside the vehicle, the dashboard screen displays the road. In the foreground, a man with fair skin and glasses analyzes data on a computer screen that shows a range of over 1200km. He's wearing a green sweater vest and bow tie. Two other people stand behind him; one is fair skinned wearing a light suit, and the other person has dark skin and is wearing a yellow jumpsuit. The laboratory features a cool, foggy atmosphere and bright overhead lighting. The environment evokes a sense of technological advancement and hybrid efficiency testing.