TBWA Chiat Day NY, Agency / Creative,

Description

Beyoncé is seen in a promotional video for Levi's The Denim Cowboy campaign. She's wearing a blue denim cowboy hat, a white top, and blue jeans. The setting is a retro-styled laundromat with vintage washing machines and folding tables. There are other people in the laundromat as well. The overall color scheme leans toward muted, retro tones, creating a vintage aesthetic. The video has a nostalgic feel, with a modern twist through the fashion and styling.