TBWA Chiat Day NY, Agency / Creative,

Description

The commercial contrasts Nissan's contemporary electric vehicles with classic cars from the 1980s. It begins with close-up of the Nissan Ariya, showing its modern front fascia and then transitions to a view of the car's interior with a woman using the car's GPS navigation. The setting then cuts to a vintage gas station where an 1985 Nissan is the centerpiece. The scene is populated with people in period-appropriate attire, alongside a mascot character, creating a nostalgic atmosphere. The gas station setting includes vintage gas pumps and signage, enhancing the throwback theme of the commercial. The commercial then shows both the old and new car driving down the road.