TBWA Chiat Day NY, Agency / Creative,

Description

Inside a car, a young man and a woman are seen with a ram mascot sitting in the back seat. All three are dressed in the blue and white colors of the University of North Carolina (UNC). The woman is driving, while the man sits in the passenger seat, and the large ram mascot sits in the back. The man has the letters "UNC" shaved into the side of his hair. The woman is smiling. They're possibly on their way to a UNC sporting event. The shot is framed from the interior of the car, capturing the characters in their environment as they drive.