TBWA Chiat Day LA, Agency / Creative,

Description

This is a commercial shoot scene for Instacart featuring Isaiah Mustafa, the Old Spice Guy. In one scene, he is in a dressing room with a mirror and vanity, holding a script. In another scene, he is surrounded by Instacart shopping bags. A dachshund dog is dressed as a hot dog, complete with buns and a Pillsbury Doughboy rider. The commercial references the Instacart app and grocery deals. The setting includes a film set with trailers and equipment, and the overall tone is humorous and playful.