TBWA Canada, Agency / Creative,

Description

The scene depicts an apartment building at night, its facade filled with illuminated windows, symbolizing the concept of 'lockdown led to a dramatic increase in domestic violence.' The varying light emanating from the apartments suggests lives within. As the video progresses, a transition occurs to a scene of a house, then to an aerial view of a suburban neighborhood at twilight. A purple circular graphic highlights 'The violence at home signal for help.' A woman is shown on a video call, illustrating how a 'covert hand signal that can be slipped into a video call' can be used as a method to signal for help.