Brandbetr
ProjectAhead Of The Game
TBWA, Creative Agency,
Associated creatives
Associated creatives
Tags
Description
A man with a goat head, wearing sunglasses and a floral shirt, walks along a city sidewalk. He enters a cafe with a barista, a newspaper reader. He is later seen driving a blue convertible along a coastal highway. The car has a G keychain hanging from the rearview mirror. Later, the goat-headed man does sit-ups on a bench outside near the ocean as other people exercise nearby. The overall scene has a humorous and surreal tone.