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  • ·Taylor Townsend MiCurl Stories campaign for Mielle Organics
Brand
Mielle Organics
ProjectMiCurl Stories - TT

19th & Park,

Associated creatives

19th & Park
19th & ParkAgency / Creative

Tags

taylor townsendtaylor townsend tennis playerblack woman tennis playermielle organics hair oilmielle organics product bottle

Description

Professional tennis player Taylor Townsend stars in the MiCurl Stories video campaign for Mielle Organics, styled with vibrant pink and yellow collaged imagery. The video features Townsend discussing her hair care routine, featuring Mielle Organics scalp and hair strengthening oil alongside tennis-themed props. The footage combines studio interview segments against a pink backdrop with dynamic collage elements, Polaroid shots, and personal styling moments. The production reflects a lively, sports-inflected lifestyle aesthetic with warm lighting and bold colour framing.

Style

Editorial, Lifestyle, Vertical, Warm

Industries

Haircare

Color

Sage (50%)
Beige (50%)

Background

Set-dressed

Context

Social Media / Short Form Video