BrandNissan Ariya
ProjectElectrify Yourself - BTS
Tam-Tam\TBWA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The ad showcases the behind-the-scenes of motion capture, AI voice cloning, and use of Hollywood tech. It opens with people walking in a dark room and ends with a woman standing in a room with a multitude of cameras on the wall. The woman is seen in a vocal recording studio, wearing headphones and speaking into a microphone. A computer screen shows a wireframe figure with "motion capture" written on the screen. The scene then transitions to a close-up of a digital rendering of the woman's face, followed by a man and woman in the studio. The ad seems to be focused on technology and visual effects.