BrandMichelob ULTRA
ProjectTab Closed
Underhill,
Associated creatives
Tags
Description
This cinematic commercial for Michelob Ultra, titled Tab Closed, begins in a dim tavern where a bartender places a chilled bottle of beer on the wooden bar top. The scene transitions to a receipt printer that slowly spits out a paper list detailing Lionel Messi's impressive football statistics, including World Cup appearances, goals, and minutes played. The warm, low-key lighting creates an intimate and professional atmosphere typical of a neighborhood pub. The close-up shots emphasize the texture of the printed receipt and the condensation on the beer bottle. The sequence celebrates athletic achievements in a relaxed, social environment.
Style
Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Alcoholic Beverages