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Close-up portrait of two models side by side above bold black SYSTEM campaign typography over a white section.

System System F/W 2026 Campaign 2026

About

Close-up campaign portrait of models Chandler Frye and Eduarda Muehlmann for the System Fall/Winter 2026 advertising campaign photographed by Peter Joseph Smith. The subjects are positioned tightly side-by-side, captured in soft natural lighting against a blurred outdoor backdrop. The bottom half of the frame features a clean white graphic area anchored by prominent black System typography and studio address text.

Brand

System

Project

System System F/W 2026 Campaign 2026

Keywords

eduarda muehlmannchandler fryetwo modelsmale modelfemale modelblonde female modelcurly hair male modelclose up portraitfashion campaign portrait

Credits

Kim Hee Soo
Designer
Peter Joseph Smith
Photographer
Virginie Benarroch
Fashion Editor/Stylist
Akemi Kishida
Hair Stylist
Christine Corbel
Makeup Artist

Styles

VerticalCommercialClean

Techniques

TypographySoft Light

Industries

Designer Fashion

Context

Advertising Campaign
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