BrandGross X Uzum market
ProjectVisible Bag
Synthesis Agency, Production,
Associated creatives
Associated creatives
Tags
Description
The video is a road safety campaign addressing accident and fatality rates in Uzbekistan, particularly at night. The video presents statistics about road accidents, including the claim that over 2400 people die in traffic accidents each year, including 260 children. Footage of nighttime road conditions, including poor lighting and surveillance camera video of car-pedestrian accidents are shown. Interviews with accident survivors and victim family members are included to emphasize the consequences of poor road safety. The campaign focuses on nighttime conditions and suggests that streets are poorly lit.