BrandCVS
ProjectPeople At The Heart
Sweetshop US, Production,
Associated creatives
Associated creatives
Tags
Description
This is a montage that showcases a diverse range of individuals participating in various activities, all connected by the theme of health and community care. The recurring visual motif is a large, heart-shaped graphic that appears in different settings throughout the montage. The video contains different scenes of people playing basketball, soccer, at home and a pharmacy. It also portrays a person in a wheelchair being pushed in a skate park. The color red is dominant throughout the montage as the heart graphic takes up a significant portion of many frames.
