BrandTiger Beer
ProjectYear of the Tiger
Sweetshop US, Production,
Associated creatives
Associated creatives
Tags
Description
The video features nighttime cityscape views in an urban setting with the Tiger Beer logo overlaid on skyscrapers and roadways. The video cuts to a Chinese New Year celebration with traditional lion dances taking place in a street filled with people under strings of colorful lanterns. Later, an Asian man is displayed on a large billboard ad in a city square. The video transitions to street-level shots of Asian men walking and looking up at the billboard.