Brother Film, Production,

Description

This video commercial for Sweaty Betty titled Don't Sweat It showcases diverse women engaging in physical activities including outdoor running in a park and indoor studio workouts such as yoga and strength training. The narrative captures women smiling, running together, and practicing mindfulness. The production features natural outdoor lighting in green park settings transitioning to warm indoor studio lighting with exposed wooden floors, yoga mats, and fitness props. The campaign was created by agency House 337 with production by Brother Film and Companion, and post-production by Brother Film.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Park

Context

TVC / TV Commercial