Spencer Murphy, Photographer, London

Description

This conceptual advertisement photographed by Spencer Murphy in London presents a stark environmental message regarding the threats to coastal waters. A light-colored surfboard lies vertically inside a narrow, rectangular grave dug into rough, compacted sandy earth. The top of the composition features a circular logo with text reading "SURFERS AGAINST SEWAGE," while the lower section includes memorial text styled like a gravestone reading "SURFING 1890 - 2013" followed by a call to action regarding pollution and offshore developments. The vertical framing emphasizes the burial motif, utilizing muted, earthy tones and desaturated lighting to convey a somber, serious tone.

Style

Vertical, Commercial, Desaturated

Industries

Public Awareness

Color

Background

Construction Site

Context

Advertising Campaign, Out of Home (OOH)