Supermarché, Production,

Description

A video showcasing the Gucci Horsebit Loafer, the first Gucci shoe, released in 1953. The video opens with white gloved hands holding a brown book that says 'This is a story of Gucci'. Scenes transition between historical black and white images of New York City in the 1950s, the coronation of Queen Elizabeth II, and a vintage advertisement for the Horsebit Loafer, along with images of the shoe design and documentation. Two people wearing gloves are shown standing in a room with arched windows and a patterned floor, looking at objects. One person has short dark hair and the other is wearing a blue top. There is a photograph of the store front of the first Gucci store in America. The film evokes a sense of nostalgia for the history of the Gucci brand.