Brand
ProjectBetter Starts Now - 15"
Superhuman, Media,
Associated creatives
Tags
Description
This commercial video for Superlaw Claims titled Better Starts Now features a man in a green shirt and brown t-shirt navigating financial stress in a domestic kitchen and backyard setting. The narrative follows a man working on a laptop displaying overdue bills before stepping outside to make a phone call under overcast skies, ultimately transitioning to a hopeful scene on a sunlit sandy beach. The video utilizes cinematic lighting and documentary-style framing to depict the impact of unexpected illness or injury on personal finances. Produced by Windsorborn with media by Superhuman.
Style
Documentary, Horizontal, Cinematic, Desaturated
Industries
Insurance
Color
Forest Green (50%)
Caramel (30%)
Background
Living Room
Context
TVC / TV Commercial