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  • ·Sundae School Holiday 2025 Mochi Gummies Campaign
BrandSundae School
ProjectHoliday 2025 Ad Campaign
Pink and yellow pouches of Sundae School Mochi gummies placed in a snowy landscape with stacked gummy candies and floating flower shapes.

Elizabeth Wang, Hair & Makeup,

Associated creatives

Dae Lim
Dae LimSundae School Creative Director
Corinne Ang & Audrey Bark
Corinne Ang & Audrey BarkCreative Directors
Guillermo Cano
Guillermo CanoPhotographer
Ellie Rha
Ellie RhaProducer
Chloe Surreal
Chloe SurrealModel
Elizabeth Wang
Elizabeth WangHair & Makeup

Tags

Description

This product shot for the Sundae School Holiday 2025 campaign features two standing pouches of Mochi gummies, one in bright pink labeled 'Lychee Dragon' and the other in vibrant yellow labeled 'Sour Yuzu'. The pouches are nestled in a bed of white granular substance resembling snow, with small, stacked columns of colorful, translucent gummy candies positioned throughout the foreground. Additional flower-shaped candy pieces appear to be floating or falling through the air against a clear, gradient blue background. The scene is brightly lit with a clean, commercial aesthetic that emphasizes the playful branding and product textures. A third, partially obscured pouch lies flat in the foreground, contributing to the layered, festive composition.

Style

Commercial

Techniques

Studio strobe

Industries

CPG / Packaged Food